ClickBank University
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The ClickBank University 2.0 is an online training resource that teaches you how to make money online by creating and selling your own products (‘vendor’) or the products of others (‘affiliate’).

The Vendor Training section is presented by Justin Atlan and the Affiliate Training is delivered by Adam Horwitz – both incredibly successful entrepreneurs.

The ClickBank University costs $47 per month – you can cancel anytime.

You are covered by ClickBank’s 30-day money back guarantee.

The ClickBank University is my #1 solution for anyone who wants to make money selling their own digital products.


  • Massive earning potential.
  • Superb training for vendors.
  • Get faster results than going it alone.
  • Logical and progressive training structure.
  • Complete the training as fast as you like.
  • Mixture of video and written training.
  • Good support via the forums and email.
  • No need to purchase the upsells.
  • High-quality bonuses.
  • 30-day money back guarantee.



  • Focuses on paid traffic.
  • The affiliate training could be more in-depth.

This post contains affiliate links. This means that if you click a link and buy something, we might make money. This is at NO extra cost to yourself. But it helps to keep this website up and running. 🙂 As per the Review Policy, the presence of affiliate links does NOT influence the content of the review.

Name:ClickBank University 2.0
Type:Training platform – affiliate marketing and selling your own products
Price:$47 per month
Money-Back Guarantee?30-days
Rating:4.1 / 5
How to Join?Get instant access here

Welcome to my honest student’s review of the ClickBank University 2.0.

Where I’ll be explaining what the ClickBank University is all about, revealing if it’s a scam, and if it’s worth your time and money.

I first joined the ClickBank University 2.0 as a student earlier this year.

Back when I was looking for a legitimate training program to help me develop and market my own digital products.

I’ve also spent a good number of years making money as a ClickBank affiliate – chiefly via the SEO (‘search engine optimisation’) and organic traffic route.

Thus making me ‘doubly’ qualified to write this ClickBank University review and help you decide if this product really is right for you. 🙂

Let’s begin.

The ClickBank University Sales Page Video

Image: The ClickBank University 2.0 sales page video.

What is ClickBank University 2.0 All About?

The ClickBank University 2.0 is a subscription-based, digital training resource.

One that teaches you how to make a passive income online as both a VENDOR and an AFFILIATE.

The training is split into two sections:

1: Vendor Training – Profit Selling Your Own Products

The vendor training shows you how to make money by creating and launching your own digital products – such as eBooks and membership websites.

The advantage here is that because you created the product – you get to keep all of the profits.

The people who earn huge sums of money online are generally the ones creating their own products and services.

Justin Presenting the ClickBank University Vendor Training

Image: Justin presenting the ClickBank University Vendor Training.

2: Affiliate Training – Make Money Promoting Other Peoples’ Products

The affiliate training shows you how to make money by promoting products listed on the ClickBank Marketplace.

Working as an affiliate is the fastest way to get results because you don’t have to spend time creating a product.

Plus, you can promote multiple products concurrently to earn even more money.

Adam Presenting the ClickBank University Affiliate Training

Image: Adam presenting the ClickBank University Affiliate Training.

ClickBank University 2.0 Membership – Get Unlimited Access

Your membership gives you instant and unlimited access to both training paths.

It’s entirely up to you as to which route you take.

And you can, of course, do both.

Who Are the Instructors?

The vendor training is written and presented by Justin Atlan.

With Adam Horwitz handling the affiliate side of things.

Milana Kalimullova is the girl in the sales video and she delivers the Market and Customer Research module inside the University.

Both Adam and Justin have experienced incredible success in building multiple six-figure online businesses at a relatively young age.

And the ClickBank University is their vehicle for sharing with you the strategies and techniques that helped them make so much money online.

Justin Atlan and Adam Horwitz ClickBank University Instructors

Is ClickBank University a Scam?


The strategies that they teach are tried, tested, and proven to work.

I know this because I have used them myself to make money both as an affiliate and a vendor.

However, there are limitations to some of the techniques they advocate.

I’ll be getting into that in more detail soon.

How Much Does the ClickBank University Cost?

Ongoing access to the ClickBank University costs $47 per month.

There are also some 100% optional ‘upsells’ that you can purchase.

They are priced as follows:

1: The ClickBank Builder

(2 x $297) OR (7 x $97) payments;

2: Advanced Training

A single $97 payment OR (2 x $49) payments.

Do You Have to Buy the Upsells to Get Value from the University?


You are under no obligation to purchase either upsell.

And you can still get good value from the ClickBank Unversity without them.

Is There a Refund Policy?

You can claim your money back within 30-days from your initial point of purchase by emailing their support at

You can cancel your ClickBank University membership at any time.

ClickBank University 30 day Money Back Guarantee

Bottom Line: Is the ClickBank University Worth It – Does it Work?


The ClickBank University works.

And I personally believe that the ClickBank Unversity is worth the money.

But the level of value to be had varies depending on your exact goal.

ClickBank University Vendor Training 12 Week Lesson Plan

Image: Part of the ClickBank University Vendor Training 12-Week lesson plan.

Vendors – A ‘Slam-Dunk’ Purchase

Are you interested in developing and selling your own digital products from scratch?

Then the ClickBank Unversity offers some of the BEST training you’ll find anywhere online in my opinion.

I tried a number of other resources to try and help me create and market my digital products.

But nothing came close to the quality and actionable structure of the training provided by the ClickBank University.

I highly recommended the ClickBank University 2.0 for vendors.

Affiliates – Only Part of the Puzzle

It’s not that the affiliate training doesn’t work.

In fact, it can work VERY well if you’re in the right niche.

I just feel that a lot was left out.

No SEO Training

The ClickBank University affiliate training mainly teaches you how to make sales by sending paid traffic to an email opt-in form.

SEO and organic traffic sources are never mentioned.

Yes, it’s absolutely true that building a list and selling to it is one of THE most effective ways to sell online.

But there’s also a stack of money to be made building your own website and driving traffic to it through keyword researched content too.

For example:

Google Search Console 11503 Clicks Using Wealthy Affiliate Training

Image: how I grew my organic traffic to nearly 12,000 clicks inside 3 months with Wealthy Affiliate’s organic traffic strategies.

Don’t Limit Yourself – Build Your Brand

In my case, I had to choose the SEO route because Facebook would not approve my ads.

If you’re going to go down the affiliate route, I suggest combining what the ClickBank University teaches with Wealthy Affiliate’s Online Entrepreneur Certification course.

Thus allowing you to build an online brand that you can leverage for years to come.

That’s the killer-combo in my opinion.

What About the ClickBank Builder?

You can use the ClickBank Builder as a standalone resource for your products/content.

Or you can integrate it with your own domain:

Can You Use the ClickBank Builder on your Own Domain Forum Answer

What Are the ClickBank University’s Key Features?

Here’s a brief overview of what you’ll get when you join the ClickBank University 2.0.

Most of the content is in video format.

But there’s also downloadable PDF worksheets and guides to help you take effective action too.

1: 12-Week VENDOR Training Module

This is the full training that’ll show you how to develop and sell your own digital products.

Justin made his first million dollars selling his own products on ClickBank.

And in this training, he teaches you how to:

  • Come up with the perfect product to sell;
  • Analyse the market and sell to your ideal customer;
  • Find and solve your audience’s pain points to get more sales;
  • Outsource your content to save time;
  • Master upselling to skyrocket your profits;
  • Write landing pages and sales copy that convert;
  • Create ‘easy’ Video Sales Letters (‘VSL’) on a budget;
  • Get your product up on the ClickBank Marketplace;
  • Get affiliates to sell your products for you;
  • Create JV (‘joint venture’) partnerships;
  • Split test;
  • Scale your profits;
  • BONUS: selling high-ticket products on webinars.

2: 8-Week AFFILIATE Training Module

Adam made his first 6-figures on ClickBank aged just 20.

And he has since been featured on CNN Money, Business Insider, and Yahoo Finance.

He specialises in affiliate marketing, and in this training module he’ll be showing you how to:

  • Discover your passion;
  • Find high converting products to promote on the ClickBank Marketplace;
  • Build the ultimate affiliate funnel;
  • How to over-deliver to build trust and get more sales;
  • Master email marketing;
  • Scale your profits.

3: The Official Copywriting Guide

In this section, Matt O’Connor teaches you how to write near-perfect sales and web copy that converts.

Matt has been writing direct response copy for the last 12 years.

Heading up projects for the likes of ClickBank, Aweber, and QuickSprout.

Matt is held in high regard by top internet marketers like Neil Patel and Ramit Sethi.

Needless to say, Matt’s ’77 Surefire Tips to Accelerate Your ClickBank Success’ helped me improve my copywriting skills massively.

4: Live Q&A Webinars

Here, you can register for live Q&A webinars.

You can watch the recordings back in your own time too.

To be honest, I didn’t make as much use of this resource as I could have.

Simply because I was so busy applying what I’d learned from the vendor training.

5: YouTube Advertising Course

This section covers how to sell using YouTube.

It covers everything from creating your own channel, running YouTube ads, building your brand, and scaling your profits.

This training component is delivered by Will Flynn.

Will is the head Community and Content Director at ClickBank University.

Prior to that, he was the Ad Operations Manager at Lyfe Mobile in Los Angeles.

Again, I didn’t use this section.

YouTube videos aren’t really my thing.

ClickBank University YouTube Ads Training

Image: ‘YouTube and ClickBank’ presentation by Will Flynn.

6: Market and Customer Research Strategies

In this section, Milana goes into more detail about niche research, accurate ‘avatar’ development, and creating your USPs (‘unique selling propositions’).

This is a SUPER-important part of the ClickBank University 2.0.

Because it could save you from wasting years of your time creating products that no one wants to buy.

Something that I have sadly learned the hard way 🙁

Milana Kalimullova ClickBank Market Research Training

Image: Milana introduces the ClickBank Market and Customer Research Training section.

7: Expert Interviews

This is more of a ‘motivation’ and ‘insights’ section.

I found it interesting to listen to the likes of Gary Vaynerchuk dropping knowledge.

But I wouldn’t spend too much time in this section.

Watch these videos in your ‘downtime’.

8: Buy and Sell Online Businesses

In this section, Gregory Elfrink from Empire Flippers shows you how to ‘flip’ online businesses.

This can be useful if you want to sell the digital assets you have created online (with or without ClickBank).

Given that I’m not currently interested in buying or selling online businesses – I just skimmed through this training to get the gist.

9: Forum Access

The ClickBank University Forum allows you to interact with Adam, Justin and the other members.

It’s not super busy, but there’s some good info about traffic acquisition, market analysis, funnel building, networking and more.

I did have some questions about the ClickBank Builder and my problems with paid Facebook traffic.

And the responses were quick and of decent quality.

Definitely make use of the forum if you need advice.

ClickBank University Forum

Image: a snapshot of the ClickBank forum for students and staff.

How to Join the ClickBank University

Here’s how you can sign up and get instant access to the ClickBank University.

Click here to open the landing page.

Click the green button that says ‘University Access’ in the top bar:

Clickbank University Access Button

Fill out the form that pops up.

You’ll then arrive at the ClickBank secure checkout page.

Enter your details and click ‘Pay Now’.

That’s it!

You’re now a student of the ClickBank University 🙂

Now What?

After purchase, you’ll be given the option to get lifetime access to the ClickBank Builder.

Like I said before, this is a good option if you want to simplify the technical aspects and just focus on selling.

Here are the key features and benefits of the Clickbank Builder:

ClickBank Builder Features

To get access to your member’s area, go to your inbox and open the email with the receipt number in the header.

Click the ‘Download or Access Digital Product’ button:

Download or Access Digital Product Button

You’ll then receive your ClickBank University login details via email (be sure to check the spam folder).

And off you go!

My Honest Student’s Review of the ClickBank University 2.0

I was able to fly through the affiliate training because I was already pretty well versed in this area prior to joining.

However, it took me a number of weeks to complete the vendor training.

This was because I actually built my Bonus Sniper system in real-time by following Justin’s advice.

Here are my thoughts and opinions on the ClickBank University 2.0 as a whole.

1: The Vendor Training is Super-High Quality

I was pleased to see that market research, avatar development, defining your USPs, and branding is covered very early on in the course.

Because over the years, I’ve learned the hard way that you need to create products that there’s actually a market for.

Rather than just assuming that people will want to buy your stuff!

Not only does Justin walk you through this process exactly.

He also explains how to identify your ideal customer’s emotional triggers.

Provide Monetised Solutions to Solve Emotive Problems

This is the secret sauce to injecting your web copy and VSLs with content that will sell your product.

Which is all obvious stuff to experienced internet marketers.

But absolutely game-changing if you’re wondering why no one is buying your digital products!

The first few weeks of training are worth the subscription fee alone in my view.

2: The Instructors Are Great

I genuinely enjoyed having Justin and Adam teach me how to make money online.

You can tell that they know what they’re talking about.

And their delivery is both engaging and honest.

3: You Can Work At Your Own Pace

I was a bit worried that the content was going to be drip-fed.

Because this is a common tactic employed by subscription-based services to ensure that they syphon as much money out of you as possible.

Thankfully, you can click the ‘All Access’ button to get instant access to all of the content in one go.

With that said, I strongly advise that you pace yourself.

Learn and then implement.

That’s the secret to success with most things 🙂

4: The ClickBank Builder Wasn’t a Good Fit For Me

I almost bought the ClickBank Builder.

Because it looked like a really awesome way to offload all of the technical aspects in one go.

However, I eventually decided to go with the Woo Commerce + LearnDash combo instead.

ClickBank Builder Interface

Image: Will demonstrates how to use the ClickBank Builder.

Use the ClickBank Builder to Get Your Products on the CB Marketplace Quickly

Having done a lot of research and spoken to some ClickBank Builder users – I decided that the Builder looked too restrictive for my future website plans.

With that said, I would still advise getting the ClickBank Builder if you hate tech stuff.

Because trying to get your products up on the ClickBank Marketplace without the builder isn’t exactly straightforward if you’re non-technically minded.

(Although I ended up selling Bonus Sniper through Woo Commerce, I did go through the process of setting up a subscription version (‘Cash Sniper’) on ClickBank – which wasn’t super easy for someone like me!)

Example of Creating a Product on ClickBank

5: Paid Traffic Didn’t Work for Me

Facebook wouldn’t approve my ads or landing pages.

Which kind of rendered most of ClickBank’s traffic acquisition strategies redundant in my case.

In a desperate attempt to get paid traffic to my landing pages – I ended up in the dark and unscrupulous world of ‘Solo Ads’.

And after getting ripped off on Fiverr and Udimi a few times – I retreated back to the safe haven of organic traffic.

Make Sure Your Niche Meets Facebook’s Guidelines

Are you in a ‘Facebook prohibited’ niche?

Or selling a low ROI product that’s not a good fit for paid traffic?

Then check out Wealthy Affiliate.

Where you’ll learn how to get free and sustainable organic traffic through keyword research and legitimate ‘white-hat’ SEO strategies.

6: The Affiliate Training Could Be Better

What Adam teaches in the 8-week affiliate section is undoubtedly one of the fastest ways to make sales as an affiliate.

But as I’ve just said, this will ONLY work if you can get your ads approved on Facebook – or find another legitimate paid traffic source that works for you.

If not, you’ll have to find another way to get traffic to your opt-in and squeeze pages.

And for me, organic traffic has – and probably always will be – my bread and butter for capturing relevant traffic and getting conversions.

Become a ‘Super-Affiliate’ – By Combining the ClickBank University With Wealthy Affiliate

With these limitations in mind, I feel that this is where the ClickBank University is lacking.

Because there’s ZERO mention of getting organic traffic.

So, once again, I strongly recommend learning how to set up your own website and optimise it for SEO with Wealthy Affiliate.

And you can still use the ClickBank University training to succeed as a vendor and/or ClickBank affiliate on your OWN domain.

(Both training resources work well together).

7: Sales Aren’t Going to Happen Overnight

Getting your vendor product listed on the ClickBank Marketplace is NOT a shortcut to instant sales.

Yes, affiliates will virtually flock to your product and start promoting it overnight (at least that’s what happened in my case).

But my sales were basically non-existent for a long time.

Because you’ll need to remember that some affiliates are better ‘quality’ than others.

Justin does address this quality issue in the JV training in Week 10 (‘Getting into the Affiliate Circle’).

8: The Content is Actionable and it WORKS!

Factor out the shortcomings in terms of the organic traffic acquisition strategies.

And what are you left with?

Highly actionable content that’s genuinely capable of helping you make money as both an affiliate and a vendor.

I can say this because when I applied what Justin and Adam taught me – I made money 🙂


  • The strategies taught genuinely work;
  • Perfect if you want to develop and sell your own digital products;
  • Written by successful entrepreneurs who practice what they preach;
  • The ClickBank Builder can vastly simplify the technical aspects of selling online;
  • Good support via the forums and email;
  • Work at your own pace;
  • 30-day money back guarantee;
  • No need to take the upsells – plenty of value in the primary product.


  • Focuses on paid traffic – not suitable for all products and niches;
  • No mention of SEO and organic traffic acquisition strategies;

Conclusion: Is the ClickBank University Right for You?

Based on my own experiences, I’d say that the ClickBank University 2.0 is a ‘slam-dunk’ purchase if you want to make money selling your own digital products.

You can follow the training exactly and pretty much end up with a high-quality digital product that you can sell.

Whether that be on the ClickBank Marketplace – or your own domain.

If you want to take the affiliate route – you can still get good results if you follow Adam’s training.

But your niche will have to meet Facebook’s guidelines if you want to exclusively drive paid traffic to your squeeze pages.

Again, I’d recommend setting up your own domain with Wealthy Affiliate and combining their teachings with Adam’s insights.

Allowing you to maximise your earning potential as an affiliate.

My 7 Tips for Success With the ClickBank University

Here are my top seven tips for making money with the ClickBank University 2.0:

  • Chose ONE training path and stick to it;
  • Don’t flip-flop between ‘vendor’ and ‘affiliate’ from week-to-week;
  • Implement what you have learned immediately;
  • Don’t rush;
  • Really focus on picking your niche and defining your ideal ‘avatar’;
  • Ask for help on the forums if you need it;
  • Give it time – results won’t happen overnight!

Did I Miss Something?

Leave your ClickBank University questions and comments below.

And I’ll get back to you ASAP 🙂

Disclaimer: ClickBank University does not own or operate this website and is not responsible for its contents. It is owned by Online Income Solutions – an independent marketing affiliate.

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