Wealthy Affiliate Bootcamp
  • Affiliate Training Quality
  • Affiliate Resources
  • Affiliate Incentives
  • Commissions
  • Overall Effort Required
  • Sales Funnel
  • Realistic Conversion Rate
  • Churn
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The Wealthy Affiliate Bootcamp is the name for the training course that teaches you how to promote Wealthy Affiliate through their affiliate program.

Although Wealthy Affiliate itself offers a lot of value to the right audience, I personally feel that it’s a fairly difficult product to promote overall.

See the full review below for more details.


  • High quality product.
  • Recurring revenue.
  • Generous commissions.
  • $19 first month ‘tripwire’ offer.
  • Plenty of affiliate resources.
  • Good quality affiliate training.
  • Link tracking and PPC tracking.
  • Lifetime cookies.


  • Questionable sales funnel.
  • Lots of additional work may be needed to get Premium conversions.
  • No high ticket offers in the back end to boost your earnings.
  • Retention might be an issue.

Opinion Disclaimer: the content in this review is ultimately a reflection of my own opinions and is not intended to malign any religion, ethnic group, club, organization, company, individual, anyone, or anything.

Name:Wealthy Affiliate Bootcamp
Real owner:‘Kyle and Carson’
Type:Affiliate program + training
Price:Free – $49 per month
Trial?Free account available
Money-back guarantee?No
Rating:3.1 / 5
Recommended?Yes – with caution (skill)
How to join?Via their website

I first joined Wealthy Affiliate in 2015.

And I’ve created several niche websites in line with their OEC (‘Online Entrepreneur Certification’) training course over the years…

With my first notable ‘success’ coming in 2017 when I made 5 figures in passive income from my betting review website…

Where I would review matched betting and tipping services to find out which ones worked and which didn’t.

But as time went on, I began to realise that the only way to really make big money in the betting niche was to become a recreational gambling affiliate that used rev. share deals to profit from your referrals’ losses.

No thanks.


I decided to expand into the ‘make money online’ (MMO) space…

Where I used my many years of experience of actually using such programmes to start writing reviews and exposing the scams.

I built out my new site in line with Wealthy Affiliate’s Bootcamp training course – which fundamentally teaches you how to promote Wealthy Affiliate via their affiliate programme – because this seemed to fit well with what I was already doing.

And since I’d personally experienced some success by following Wealthy Affiliate’s core training myself…

It seemed like the perfect solution.

But it wasn’t the success that I thought it would be.

Because as I’m about to reveal in this Wealthy Affiliate Bootcamp review…

Promoting Wealthy Affiliate is far from easy in my opinion.

So, if you’ve just signed up to Wealthy Affiliate and you’re considering taking their Bootcamp training ahead of the OEC course…

Then you’ll definitely want to read on.

Because this Bootcamp review may save you from months of frustration.

What is the Wealthy Affiliate Bootcamp?

Wealthy Affiliate’s Bootcamp is a training course that’s designed to teach you how to build an online business around the promotion of Wealthy Affiliate.

This is primarily achieved by showing you how to set up a website where Wealthy Affiliate is the number one solution in your chosen niche.

But there is some training on how to scale your efforts using the PPC model with specific reference to the Microsoft Advertising (‘Bing Ads’) and Google Ads networks.

Wealthy Affiliate Bootcamp Training Course.

How is the Bootcamp Structured?

The training is divided into 7 phases – each with 10 lessons.

Here’s an overview of what the Bootcamp training covers.

Phase 1 – Setting Up Your Business

This phase is pretty much the same as the initial set up for the OEC – except it’s more geared towards the promotion of Wealthy Affiliate.

The most critical aspect of this phase in my opinion is that of choosing your audience (lesson 2).

Because if your target audience doesn’t see Wealthy Affiliate as the ideal solution to their problems then you won’t make any money.

Phase 2 – Content, Keywords, and Conversions

This phase details how you’ll be creating content using keywords and SEO to attract targeted traffic that’s interested in Wealthy Affiliate from the search engines.

Reviews will typically make up a large part of this content.

Phase 3 – Using Social Media to Add Value

This phase discusses how to use social media effectively to drive more traffic and enhance your brand.

Phase 4 – Branding

Here you’ll learn how to use images, video, logos, and more visual platforms like Pinterest to increase engagement and promote your brand.

Phase 5 – Audience Comprehension

This section tackles audience engagement using a range of strategies…

Such as using video effectively, using custom sign up pages, site comments, and more.

Phase 6 – Introduction to PPC

Using paid traffic is the secret to scaling your business to make more money.

This section explains how to use the Microsoft Advertising platform to set up your first campaigns.

Phase 7 – Scaling Successful PPC Campaigns

The final phase shows you how to take your profitable campaigns and scale them.

There’s also a section on how to use the Google Adwords platform.

How Does the Wealthy Affiliate Affiliate Program Work?

The Bootcamp training teaches you how to promote Wealthy Affiliate.

But how does the Wealthy Affiliate affiliate program work?

Well, if you’re a Premium member yourself, then for each person that you refer to Wealthy Affiliate you’ll get:

  • $1 for each account set up.
  • $1 on domain purchases.
  • $8 on first month Premium upgrades ($19).
  • $23.50 recurring on Premium monthly memberships ($49).
  • $108 recurring on Premium 6-month memberships ($234).
  • $175 recurring on Premium yearly memberships ($359).

Wealthy Affiliate affiliate programme details.

What’s the Value Ladder?

Wealthy Affiliate operates on the freemium model.

This means that members can join up for free to access a limited portion of the training and resources inside Wealthy Affiliate.

If the member likes what they see, they can then upgrade to any of the Premium plans to gain full access.

They can take the first month at the discounted price of $19 and pay the full price of $49 thereafter – or upgrade to the 6/12 month plans to save more.

Commissions are as outlined above.

Are There Any High Ticket Upsells?


There are no high ticket coaching packages, seminars, or additional products to increase your earnings per referral.

The only other opportunity is that of your referrals upgrading their Jaaxy membership.

(Jaaxy is the keyword tool associated with the Wealthy Affiliate platform).

What’s the Sales Funnel Like?

It’s pretty subtle in my opinion…

Because there’s no strict upsell-downsell flow.

Members instead join for free and are left to look around the platform at their own pace.

There are prompts to start the training, complete their bio, and set their goals.

And there’s some internal messaging from Kyle and Carson to help guide newbies towards the Premium membership…

With further calls to action for starters to upgrade to Premium during the free training modules.

I’ll provide my opinions on the Wealthy Affiliate sales funnel in the second half of this review.

What’s the Upgrade Percentage?

Wealthy Affiliate claim that their starters upgrade to Premium at a rate of 12%.

This is pretty high for a MMO product and I personally think that most WA affiliates will struggle to attain this rate.

More on this in just a moment.

What’s the Cookie Duration?

Wealthy Affiliate say that they offer lifetime cookies.

Do You Have to Pay to Play?


You can promote Wealthy Affiliate as a free starter member.

But if you do upgrade to Premium then you’re entitled to double the commission rate (the doubled rates of which are outlined above).

Can You Profit From Downlines?


You get commissions on your referrals and their purchases only.

You cannot profit from the referrals that your referrals make.

What Affiliate Resources Are Provided?

Here’s what you get as a Wealthy Affiliate affiliate:

  • Tracking links.
  • Create custom sign up pages and forms.
  • PPC conversion tracking for Facebook, Google, and Bing.
  • Banners.
  • Embeddable comparison charts.
  • Stats.
  • The ability to create your own internal follow up messages.
  • Task interface that allows you to respond to your referral’s questions.

Screenshot of Wealthy Affiliate affiliate program resources panel

Is There a Super Affiliate Incentive?


If you make 300 Premium sales in a year, you can attend the Wealthy Affiliate Las Vegas Super Affiliate Conference.

When Do You Get Paid and How?

Payments are made via PayPal on the 1st of each month.

I believe that payments via cheque may be possible upon request (but I’m not 100% sure on that).

Is The Bootcamp and Affiliate Program a Scam?


Because you’re promoting a platform that has enough training, tools, and resources that allows your referrals to make money without having to promote Wealthy Affiliate themselves.

So there’s no danger of Wealthy Affiliate being a pyramid scheme.

And since you’re unable to profit from any downlines – this isn’t the same as MLM.

But as detailed below…

I do have some further thoughts in regards to Wealthy Affiliate’s affiliate program and some of the issues you may face.

My Thoughts On the Bootcamp and Affiliate Program


So having had several years experience of using various affiliate programs in many different niches…

And having attempted to promote Wealthy Affiliate for the best part of a year…

Here are my thoughts on the Wealthy Affiliate affiliate program and its associated Bootcamp training course.

1: The 12% Conversion Rate is Highly Variable

I’ve referred more than 1,300 people to Wealthy Affiliate.

And less than 20 have upgraded to Premium!

That works out at a conversion rate of less than 1.5%.

Which is pretty disappointing when compared to the 12% claimed by Wealthy Affiliate.


Is this because I’m a crappy affiliate marketer?

Quite possibly.

But I’ve spoken to some of the ‘super affiliates’ and they apparently have conversion percentages in the 5% – 10% range.

With that said, I’ve seen others claim that their conversion rate is MORE than 12%.

But I have no idea what kind of sample size they were working from.

The bottom line?

Don’t think that your job as a Wealthy Affiliate affiliate is going to be as simple as getting people to join as a starter member…

And then assuming they’re automatically going to convert at a magical rate of 12%.

Expect to put in a LOT of extra work to hit that mark.

(Some of the possible factors I’ve discussed below).

2: Questionable Sales Funnel

This might be controversial…

But I personally think that Wealthy Affiliate’s sales funnel has some leaks.

Because once people have signed up, they’re pretty much left to roam around the community like they’re on Facebook.

I feel that this lack of structure leads to people becoming confused, overwhelmed, and ultimately disengaged.


Whilst the freemium model offers great value for the user…

The lack of upsells and high end offers means that your earnings per referral might not be that lucrative for you as an affiliate.

This is something that you’ll need to keep in mind if you’re going to be running PPC campaigns and are trying to calculate your break-even value.

With that said?

If you can maintain the quoted 12% conversion rate and push enough volume…

Your recurring monthly revenue could be pretty good eventually.

3: Traffic Quality Matters

This is critical to the successful promotion of ANY affiliate offer.

But I think a lot of newbies follow the Bootcamp training, create a review website, and then try to push all of their traffic towards their Wealthy Affiliate promotion and expect the money to just start coming in.

But this type of cross-selling might not work that well.


Because reviewing everything from online surveys to MLM products means that you’re drawing in a wide array of audiences from multiple niches…

Some of which may be resistant to affiliate marketing or unable to afford WA’s premium pricing.

A better approach may be to just focus on one clear niche where WA is likely to appeal to your core demographic…

Or provide an array of top rated solutions for each vertical in your MMO review website.

4: Churn Might Be An Issue

Depending on your traffic quality and the value proposition on your website?

You might find that a lot of your Premiums end up quitting after the first month.

Because although what Wealthy Affiliate is teaching absolutely works…

It takes a few months at least for anyone to make any money.

So if you’re promising quick riches on the front end of your website…

Then your referrals may end up disillusioned and give up quickly.

5: Trust is Everything

The MMO space is rife with scams and low quality products that don’t deliver.

So when someone ends up on your website they need to trust you.

Which means that you need to be prepared to show your face, tell your story, and even make videos.

(Video is my weak point – I’m no good at them).

Anything that’s going to help you build trust on the front end is going to run through into the back end of Wealthy Affiliate.

6: Know Your Funnels

Your job as an affiliate marketer is to help solve people’s problems with monetised solutions.

But even if Wealthy Affiliate is the perfect solution to your core audience’s main problem – you still need to know how to direct them towards that solution.

This is where sales funnels come in.

If you’re not using PPC, then writing keyword focused blog posts and reviews is probably going to be the main entry point to your ‘free’ funnel.

You’ll then need to write (or create videos) with intent – so that your reader/viewer will be compelled to take action and move towards your monetised solution.

You may need to create a WA presell page that’s different to your Wealthy Affiliate review page – so that you can presell them on the idea of Wealthy Affiliate/affiliate marketing and get them to sign up.

Or, you can use bridge funnels to capture email addresses, presell the idea of WA on the thank you page, and then get them to join Wealthy Affiliate from there.

You can then follow up with them via email to increase conversions.

7: Set The Right Expectations

I think this was personally my biggest downfall in trying to promote Wealthy affiliate.

Because even though Wealthy Affiliate has turned out multiple 6 and even 7 figure students – such results are above the average.

So whilst using those testimonials as social proof to encourage people to join Wealthy Affiliate might work – it may set the wrong kind of expectations too.

Especially if your keywords are targeting people who lack patience or are used to trading their time for money (surveys and GPT sites).

So, you might be better off crafting a value proposition that moves away from the $$$ signs somewhat, (maybe something like personal finance education) and then Wealthy Affiliate ties in as a solution (creating a legitimate online business).

But there are a lot of moving parts involved in matching up the expectations of your core audience to what Wealthy Affiliate can deliver – all done via an effective funnel.

So expect to test, test, and test some more until the stars align!

8: Can You Demonstrate How WA Has Helped You?

Further to the last point…

People like to see personal proof that what you’re recommending to solve their problem has worked specifically for you.


I used Wealthy Affiliate’s training to help me make $10,000 in passive income online in less than 12 months.

So I can use this story to illustrate how Wealthy Affiliate helped me and thus bridge the trust gap somewhat.

But if you’re trying to make money by telling others how to make money – then you may need a different approach.

The ‘join me on my journey to [niche specific goal]’ formula might work well for your hook.

In this case, ‘join me on my journey to make a 5 figure income online with affiliate marketing’ might work.

You could presell your audience on the idea of affiliate marketing on the front end and then advertise Wealthy Affiliate as your #1 resource.

Just an idea.

Conclusion: Not An Easy Sell – Newbies Beware

In my opinion?

Although the Wealthy Affiliate affiliate program lacks what I would consider to be an ‘airtight’ sales funnel and meaty upsells to skyrocket your EPC…

The recurring payment structure makes it pretty attractive if you’re able to get your conversion percentage up and reduce churn.

But be prepared to put in some serious work.

Because although figuring out an effective funnel that will connect your audience with your affiliated product is fundamental to the success of ANY affiliate business…

I personally feel that you’re going to have to go the extra mile if you’re to have any real success promoting Wealthy Affiliate.

For example, you might need to create a pre-recorded webinar just to get your starters to see the value of going Premium…

Or a YouTube video series/email follow up sequence at the very least.

And the value proposition on the front end of your own site needs to be congruent with the expectations of your audience and the efficacy of the potential solution being offered by Wealthy Affiliate.

The bottom line?

I think that Wealthy Affiliate is going to be a tough program to promote if you’re a novice affiliate marketer.

The make money online niche in general is a tough nut to crack in my opinion.

Because as legitimate as Wealthy Affiliate is…

Getting people to see its value might be somewhat difficult depending on your individual approach.


  • High quality product.
  • Recurring revenue.
  • Generous commissions.
  • $19 first month ‘tripwire’ offer.
  • Plenty of affiliate resources.
  • Good quality affiliate training.
  • Link tracking and PPC tracking.
  • Lifetime cookies.


  • Questionable sales funnel.
  • Lots of additional work may be needed to get Premium conversions.
  • No high ticket offers in the back end to boost your earnings.
  • Retention might be an issue.

What Are The Alternatives?

I’ve been looking high and low for other affiliate programmes in the MMO space.

But the main problem is actually finding a programme that’s both high quality for the end user AND has a great back end funnel for the affiliate.

I thought I’d hit a winner when I came across Dave Sharpe’s Legendary Marketer…

Because I was really impressed with the level of value being offered in the free product AND they have a great upsell funnel.

But the downside is that you have to pay to play.

Which means that you have to fork out $2,500 of your own cash just to be able to promote the second tier product.


I had a look at John Crestani’s Super Affiliate System 3.0.

And I was really impressed to see that people were making money in as soon as a week or just a few days with the system.

But the downside is that the product costs $997 straight up.

Which means that even though there’s a good webinar that warms up the leads that you can send to John…

You’ll probably need to be able to target high quality biz opp traffic to be in with a decent conversion rate.


I toyed with the AWOL Academy.

But I was put off by some of the complaints that I found online and plus…

I’ve not had chance to test drive the entire product first hand due to the high priced upsells.

The bottom line?

Wealthy Affiliate offers good quality affiliate training that works at a fair price.

And it’s a programme that I’d be happy recommending to my friends or family if they were genuinely interested in making money online through affiliate marketing.

So I’m going to leave it as my #1 solution for now…

Even though trying to get others to see the value of Wealthy Affiliate feels like trying to sell ice to an Eskimo.

But don’t let me deter you.

If you’d like to learn more about Wealthy Affiliate and what it could offer to your audience…

Click the button below to read my full Wealthy Affiliate product review.

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