Toluna Influencers
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Toluna Influencers is a survey site that allows you to earn points that can be exchanged for cash, vouchers, and gift cards.

Points are earned by completing surveys.

Toluna has a high-volume of surveys available to complete.

£1 is roughly equivalent to 5,400 points.

Based on the time taken to complete the required amount of surveys, it will probably be very difficult to earn more than £1 per-hour on average.

You must earn 60,000 points before you can convert your points into a reward.

Toluna is best suited to hardcore survey enthusiasts in my opinion.


  • Free to join.
  • Lots of surveys available.
  • User-friendly website.


  • Minimum of 60,000 points required to cash out.
  • Low relative hourly rate.

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Type:Survey site
Money-Back Guarantee?N/A
Rating:3 / 5
Recommended?Hardcore survey enthusiasts only
How to Join?Here

Most of the Toluna Influencers reviews that I’ve read have been pretty bad.

So, I decided to sign up to Toluna and have a look around.

To see if Toluna Influencers is a scam.

Or if their surveys are actually a safe and legitimate way to make extra money online.

Let’s dive in.

What is Toluna Influencers?

Toluna Influencers (‘Toluna’) is a paid survey site.

Which means that in exchange for completing surveys – you’ll receive ‘points’.

These points can then be exchanged for gift cards, vouchers, and cash.

Is Toluna a Scam?

Not as far as I can tell.

I took a few surveys and the points were awarded right away.

I didn’t accrue enough points to be eligible for a redemption.

So, I can’t personally verify that Toluna pays out as promised.

How Does Toluna Reward You?

Toluna doesn’t pay cash directly.

Instead, you’ll be compensated in points.

These points can be redeemed in Toluna’s Rewards Centre:

Image credit: Toluna Rewards Centre.

There’s also the option to use your points to win more points.

You can potentially win up to 1,000,000 points in Toluna’s Sweepstakes.

How Do You Earn Points On Toluna?

Mainly by completing surveys.

But you can also earn 500 points for registering.

You’ll then get 100 points for each Personal Interest Survey (‘Profile Survey’) completed.

Profile Surveys assess your eligibility for longer and more lucrative surveys.

Is There a Minimum Redemption Threshold?


You must earn at least 60,000 points before you can redeem your points for rewards.

Are Rewards Credited Instantly?

Apparently not.

Toluna state that it can take 2-8 weeks for rewards to be delivered.

Source: Toluna FAQs.

Are Toluna’s Surveys Safe?

It would appear so.

According to Toluna, the information that you submit is kept on secure servers.

Source: Toluna FAQs.

How Long Do Toluna’s Surveys Take to Complete?

The initial surveys that I did took a few minutes.

The longer ones lasted less than 10 minutes in my case.

Although looking at Toluna’s ‘Survey Centre’.

It appears that some surveys can last up to 30 minutes.

Image credit: Toluna Survey Centre.

Why Might You Not Qualify For a Survey?

Toluna’s terms state that this may be due to any of the following reasons:

  • You don’t match Toluna’s client’s target audience;
  • Illogical answers given;
  • False answers given;
  • Inappropriate replies;
  • Answering questions too quickly;
  • Taking too long to answer questions.

Source: Toluna’s Terms (paraphrased).

How Much Does Toluna Pay?

Individual surveys can earn you a few 100 or a few 1,000 points.

In Toluna’s Rewards Centre.

You can exchange 190,000 points for £35 cash.

That equates to around 5,400 points per £1.

Looking at the amount of time that it would take to complete the required amount of surveys.

I think you’ll struggle to average more than £1 per hour at such a rate.

How Much Does it Cost to Join Toluna?

You can join Toluna for free here.

How Does Toluna Work?

Here’s how to start making money with Toluna.

1: Sign Up

Go to Toluna’s registration page here.

Click the blue ‘Sign Up’ button in the top right.

Enter your details as instructed.

Confirm your email address.

2: Complete the Initial Survey

You’ll then be asked to compete an initial survey.

Answer the questions as accurately as possible.

This will help Toluna provide you with more relevant surveys going forward.

3: Do More Surveys for Points

You can earn a quick 100 points by completing each Profile Survey on the right-hand menu.

This will open up more survey opportunities if you’re a good fit.

You can then go to the Survey Centre to complete surveys with more point value.

Image credit: Toluna Interest Surveys.

Conclusion: Is Toluna Worth It?

Are you already sold on the idea of doing paid surveys?

Then the high-volume of surveys available may make Toluna a good option for you.

Just keep in mind that the minimum cashout threshold is 60,000 points.


  • Free to join;
  • High-volume of surveys;
  • User-friendly website.


  • Minimum of 60,000 points required to cash out;
  • Low relative hourly rate.

Toluna Alternatives

Are you simply looking for the best way to make money online?

Then I personally don’t recommend survey sites in general.

(And that goes for Swagbucks, 20Cogs, Pinecone Research and the rest of them).

Here’s my #1 alternative to survey sites if you live in the UK.

Matched Betting (UK Only)

This is the fastest way to make money online in the UK.

I personally cleared more than £2,000 in a single month recently with matched betting.

And you can bank up to £1,000 right off the bat.

Simply by cashing out the bookmakers’ free bets for a profit.

(Without gambling a single penny).

Subscribe to my FREE email course and I’ll show you how.

Don’t Live in the UK?

Fear not.

Because you can earn passive income online by setting up your own affiliate business.

For example, I made more than $10,000 with affiliate marketing in a single year from scratch.

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And again.

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