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Pureprofile is a survey panel site that will pay you for completing online surveys and similar tasks.

Although Pureprofile do link you to external sites where you can complete online tasks.

I wouldn’t consider them a true aggregator site because the 3rd-party resources appear to be more reputable and I didn’t see any spammy affiliate promotions.

As such, I would say that Pureprofile is a good option if you’re keen on doing online surveys.

However, the number of surveys available when I joined up was very low.

So, I don’t think you’ll make much money over the long-run.

Overall: recommended – but only for survey enthusiasts.


  • Good quality surveys.
  • Paid for incomplete tasks.
  • Easy to use website.


  • Very low number of surveys.
  • Many of the offers are ‘unavailable’.
  • Cash-out complaints.
  • Low earning potential.

Opinion Disclaimer: the content in this review is ultimately a reflection of my own opinions and is not intended to malign any religion, ethnic group, club, organization, company, individual, anyone or anything.

Type:Survey panel
Money-Back Guarantee?N/A
Rating:2.8 / 5
Recommended?Yes – if you like doing surveys
How to Join?Via their website

I’ve been reviewing a lot of online survey sites recently.

And to be honest?

I’m feeling a bit burnt-out with the whole ‘online rewards’ niche.

Because low-quality ‘aggregator’ sites packed with links to dismal offers seems to be the primary trend at the moment.


I was pleasantly surprised when I signed up to the Pureprofile panel.

Well… at first.

Because as I’m about to reveal in this Pureprofile review.

My research has unearthed some potential issues that you’ll need to consider before getting involved.

Allow me to explain.

What is Pureprofile?

Pureprofile is an online survey site.

And whilst Pureprofile do link out to other companies so that you can complete the surveys.

I wouldn’t put them in the same class as other aggregator sites that simply provide you with a standard list of links to rewards portals like Swagbucks and 20 Cogs.

Because the money is centrally pooled in your Pureprofile account.

Does Pureprofile Pay Cash?


As I just said – Pureprofile will pay you in cash directly to your Pureprofile account.

Here’s a screenshot of my earnings dashboard:

Screenshot of Pureprofile Earnings Dashboard

You can withdraw to your bank directly or use PayPal.

What’s the Minimum Cashout?

Both minimum AND maximum cashout tiers apply.

According to Pureprofile’s FAQ page:

‘You may redeem between $20 and $70 (AU, NZ, US) | £20 and £70 (UK) in one transaction for cash or PayPal (depending on your region) redemptions. The minimum cash/PayPal redemption is $20 (AU, NZ, US) | £20 (UK)’.

Who’s Behind Pureprofile?

Pureprofile Pty Ltd is the company name attributed to the Pureprofile brand.

Pureprofile was launched in 2000 and is in the business of providing marketing insights and technology services for marketers, researchers, and businesses in Australia and internationally.

Mr. Nic Jones is the MD/CEO/Director at the time of writing.

And the associated business address is 233 Castlereagh Street, Level 20, Sydney, NSW 2000, Australia [source].

Is Pureprofile a Scam?

I don’t think so.

Pureprofile Pty Ltd looks like a well established and legitimate company.

However, I do have some concerns regarding the Pureprofile brand itself.

More on this soon.

How to Use Pureprofile

Getting started with Pureprofile is pretty easy.

Here’s what I did.

1: Open Your Free Account

The first job is to open your free Pureprofile account on their homepage.

You’ll be asked some basic questions to help build your initial profile.

This will help their algorithms match you with the most appropriate surveys.

You’ll also be sent an email so that you can confirm your account.

2: Build Your Profile

Done that?

Then the next step is to access your ‘feed’.

The feed is where you’ll find different ‘campaigns’.

Campaigns come in two types:

  • Profile questions;
  • Surveys.

The surveys are the tasks that you can complete that will earn you money.

Whilst the profile questions help Pureprofile find you more relevant surveys to complete.

You can use the top menu bar to filter the content on the feed.

3: Earn Money

Before taking each survey.

You’ll be able to see the amount of time required and how much you’ll earn.

For example, here I can expect to earn between £0.05 and £0.75 for 15 minutes of my time completing this survey:

Example of a Pureprofile Survey

What I Like About Pureprofile

Here’s what I think is good about Pureprofile.

1: It’s Not a True Aggregator Site

Whilst Pureprofile DO link off to other sites like ‘Morpace’ where you complete the surveys.

Pureprofile is nothing like the other spam-fests that I’ve reviewed before.

Where low quality aggregators like Survey Queen and Survey Monster will send you to unrelated gambling offers and dodgy get-rich-quick sites.

Instead, I found that Pureprofile were connecting me with more trusted sources like Kingston Business School.

2: Your Data May Be Safer

Following on from the last point.

I do generally feel safer giving away information to PhD researchers than some random website that I’ve never heard of.

And Pureprofile do make some more concrete assurances in their Privacy Policy about protecting your data.

But you should still think very carefully about what kinds of information you’re prepared to give away.

Because you never know what might happen at the ‘other end’.

3: You’re Paid For Incomplete Tasks

I wasn’t eligible for the first survey that I attempted.

But I was compensated for my attempt.

Ok, it was only 5 pence.

But some of the other sites that I’ve used didn’t even give me that.

4: The Website’s Easy to Use

Survey sites are often poorly organised.

However, I found it really easy to get to grips with Pureprofile.

Because all of the offers are located in one neat place.

Pureprofile Complaints


Let’s talk about the not so great stuff.

To be fair, most of these points are the product of my external research.

Because I haven’t personally experienced any massive issues with Pureprofile myself as of yet.

1: Too Many Unavailable Offers

As I said.

I was ‘kicked off’ the first survey because it was ‘full’.

Now, I didn’t really think much of this.

But according to more seasoned Pureprofile users.

This is an ongoing problem:

Picture of a Negative Pureprofile Review from Trustpilot

Image source: Trustpilot – Pureprofile Reviews.

2: Payment Problems

Pureprofile say that Bank and PayPal redemptions can take up to 10 business days for the money to reach your account.

But some of the user reports in the same Trustpilot thread claimed that it took much longer in some instances.

Others said that they were also unhappy with the minimum and maximum payout thresholds.

3: Not Enough Offers

At first glance?

I thought that there was a lot of surveys available on the feed.

However, most of them were actually profile questions.

Because once I hit the ‘surveys’ filter.

There was only two offers available. 🙁

Conclusion: Ok – But You Won’t Make Much Money

In my opinion?

If you’re looking for a better quality online survey site.

Then Pureprofile is a good option.

However – it’s still a survey site.

Which means that you’re looking at earning pennies on the hour at best.

And this problem is exacerbated by the incredibly low number of surveys available inside Pureprofile.

But fear not.

Because there’s an alternative.

Affiliate Marketing – A Legit Way to Make Good Money Online

To be honest?

I don’t really bother with survey sites anymore.

Because I’m able to make much more by monetising content on my own website with affiliate links.

For example, here I’ve earned $108 from a single ‘sale’ using Wealthy Affiliate’s referral programme:

Screenshot of an Affiliate Commission from Wealthy Affiliate

Whilst it took me a while to build out my content to get enough traffic.

The sale itself was generated ‘passively’.

Which means that all I need to do is scale out my ‘funnel’ to increase my revenue over time.

And the good news?

I can show you how to get started on the same path for FREE.

Because if you click the button below.

You’ll be able to sign up to my FREE Online Money-Making Masterclass.

Where I’ll email you the exact instructions for setting up your online affiliate business from scratch.

And it won’t cost you a penny to get started 🙂

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