Profit Maximiser
  • Short-Term Earning Potential
  • Long-Term Earning Potential
  • Value For Money
  • Support
  • Training Quality
  • Features
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Profit Maximiser is an advanced matched betting platform that teaches you how to make regular profits by exploiting legal betting loopholes.

You could bank up to £500 or more each month from the bookmakers’ ongoing offers.

And there’s great long-term earning potential in the ‘advanced casino’ strategies.

Profit Maximiser is best suited to intermediate matched bettors who have cashed out many of the bookmakers’ initial offers.

If you are totally new to matched betting you should complete Mike’s starter product – Bonus Bagging – first.

Profit Maximiser is my #1 solution for advanced matched bettors looking to focus on exploiting the most profitable casino offers.

IMPORTANT: If you live outside the UK or Ireland – there’s a high probability that Profit Maximiser WON’T work for you.


  • Try for just £1.
  • Earn regular profits.
  • 30-day money back guarantee.
  • Long-term earning potential.
  • Has the best casino offers.
  • Good training and support.
  • The ‘original’ matched betting platform.
  • Huge community – 7,000+ members.
  • Trusted product – launched in 2013.


  • UK only.
  • No monthly subscription option.

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Name:Profit Maximiser
Type:Matched betting service
Price:£1 trial + £96 for 1 year’s access
Trial?£1 for 14-days
Money-Back Guarantee?30-days
Rating:4.5 / 5
How to Join?Try for £1 here

I first discovered Mike Cruickshank’s Profit Maximiser service back in 2014.

And I’ve been using it to make money pretty much every month ever since.

So, in this Profit Maximiser review, I’m going to share my 4 years’ worth of insight to help you decide if this product is right for you.

If you still have questions – just drop them in the comments section down below and I’ll get back to you ASAP.

What is Profit Maximiser?

Profit Maximiser is an advanced matched betting platform.

Which means that primarily, this product teaches you how to cash out the online bookmakers’ free bets for a profit.

Matched betting is not a new concept by any stretch.

But there are also some advanced techniques that show you how to wager through casino and bingo bonuses for a long-term profit.

Mike Cruickshanks Profit Maximiser Sales Page Heading

(Image: the bold claim made on Profit Maximiser’s sales page).

Free Bets = Free Money

Although this service focuses on making money using betting sites – it’s not really a gambling system.

Because when you’re cashing out the free bets, you use what’s called a ‘betting exchange’ to cover all potential outcomes.

This means that – barring human error – you’ll not lose any money.

The casino and bingo bonuses are a different animal though.

Because in the short term, money can indeed be lost.

But, due to two mathematical phenomena – ‘expected value’ and The Law of Large Numbers – you’ll eventually show a profit over time.

Who Owns Profit Maximiser?

Mike Cruickshank Photo

Profit Maximiser was launched by a chap called Mike Cruickshank in 2013.

This was his second ‘betting system’ – the first being Bonus Bagging.

Bonus Bagging differs from Profit Maximiser because it focuses exclusively on cashing out a small handful of basic bookmaker bonuses.

Profit Maximiser takes things to the next level by hitting the advanced bookmaker, casino and bingo offers.

Mike has authored 15 pieces of betting software since 2010 and is considered to be a pioneer in the ‘matched betting’ field.

Indeed, many of his former students have gone on to set up their own rival services.

How Much Does Profit Maximiser Cost?

If you click the button below, you can try Profit Maximiser for 14 days for just £1.

You then pay £96 + VAT for a year’s access.

Which can be renewed annually.

What’s the Refund Policy?

You can claim all of your money back anytime within 30 days of purchase.

What’s Included With Your Profit Maximiser Membership?

This service has grown considerably since its launch.

Here’s some of what your membership fee gets you:

1: Basic Bookmaker Training + Offers

The basic bookmaker training shows you how to cash out the online bookmakers’ initial offers.

The training is a mixture of videos and written instructions.

There is currently more than 40 bookmakers ‘sign up offers’ to profit from.

And these should be your first port of call once you’ve gotten the hang of the basic strategy.

Profit Maximiser Training Videos

2: Basic Casino Training + Offers

Much like the bookmakers, online casinos offer bonuses that hold value.

The basic casino training shows you how to cash out the risk-free and very low-risk offers.

You can hit the risk-free stuff whenever you like, but I’d wait until your bankroll is above £500 before you consider even the lowest risk casino bonuses.

3: Advanced Bookmaker Training + Offers

The online bookmaker accounts that you hold are a rich source of ongoing profits.

Mike has provided a library of strategy guides that explain how to extract value from the bookmakers’ ongoing offers.

And to make things even easier, there’s a calendar of offers that you can exploit daily.

This feature will form the backbone of your continuous earnings.

Profit Maximiser Offers

4: Advanced Casino Training + Offers

This is where things get really advanced.

There are an enormous range of casino offers that offer insane value if you play through them in a certain way.

But it’s not for everyone.

This carries a substantial degree of risk and such offers are not recommended if you’ve been a Profit Maximiser member for less than one year.

Personally, these high-yield casino offers are my favourite aspect of Profit Maximiser.


Because they’re the most profitable!

For example, I’ve banked more than £4,000 in the last few months from the casino stuff alone from just £10 – £50 buy-ins:

Casino Profit vs EV Graph

5: Private Facebook Forum + Email Support

To get help and support you can either email Mike directly – or head over to the private Facebook group.

Personally, if I have a super specific question about the Profit Maximiser service – I’ll talk to Mike.

Otherwise, I’ll post my general questions on the Facebook group where the rest of the members help each other out.

For the last few years, the membership base seems to have stabilised at around 7,000.

There are also some dedicated threads where users will focus on a very specific area of the Profit Maximiser strategies – such as price boosts and higher-yield casino offers.

Does Profit Maximiser Work or is it a Scam?

Profit Maximiser 100% works.

I’ve literally made thousands of pounds (probably tens of thousands considering that I cleared more than £13,000 in one year alone) since I joined Profit Maximiser in 2014.

Admittedly, I did have some experience of cashing out free bets by myself before this.

But Profit Maximiser really opened my eyes as to what could be achieved.

How Much Money Can Be Made Using Profit Maximiser?

Really, it’s all down to the amount of work you put in.

The first month or so should be set aside for learning (but you’ll also make money during the process).

After that, I would say that you can comfortably bank £1,000 from the bookmakers’ initial offers and between £100 and £500 each month from their ongoing promotions.

This bloke averages a reasonable £60 a week by sticking to the basics:

Profit Maximiser the Old Fart Method

The casino stuff is hard to quantify due to the random returns.

If pushed for an answer, I’d say that a few £100s each month on average is doable (but some months you might show a loss).

At the other end of the spectrum, we have those banking more than £10,000 in a month:

Profit Maximiser Casino Profits

And a few users have hit jackpot sums that exceed £100,000:

Profit Maximiser Scratch Card Win Danny Mitchell MMA

I think this £597,136.92 win is the biggest:

Profit Maximiser Jackpot Win


  • A genuine way to make money online.
  • Different strategies for different abilities.
  • Requires no ‘gambling’ knowledge.
  • Good quality training guides.
  • Great support.
  • The Facebook forum members are super helpful.


  • Only works for residents of the UK or Ireland.
  • No monthly subscription options.
  • Possibly a bit overwhelming at first.
  • Requires that you access betting sites – not a good idea if you have a history of gambling problems.

Conclusion: Is Profit Maximiser Right For You?

Personally, I absolutely love Profit Maximiser.

I owe a lot of my online money-making success to the strategies of Mike Cruickshank.

Because I’m still raking in cash nearly every day – even after 5 years as a Profit Maximiser member.

So, if you’re a resident of the UK or Ireland, are over 18, and would like to make money online – Profit Maximiser is a great option.

This is a brilliant product in my opinion.

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