Do you want to know how to make money writing your own blog?
But worried that you’ll just end up cranking out one blog post after another that no one gives a damn about?
(And that’s a frighteningly likely outcome if you don’t know what you’re doing!).
Then this ‘quick and dirty’ beginner’s guide to starting a blog is for you.
Because it contains the exact seven-step blueprint that I’ve used to build an array of profitable blogs over the years.
But don’t just read it.
Do the activities.
It’s the fastest way to get results!
Step 1: Decide Who You’re Going to Help
Blogging isn’t about ‘you’.
It’s about using your personal knowledge, experience, and content creation skills to help solve peoples’ problems effectively.
This is what separates the ‘profitable blogger’ from the ‘frustrated hobbyist’.
For example, I could have written this post in story format.
Laboriously documenting my exasperating 3-year struggle to build a profitable online blog.
And you wouldn’t have read past the first paragraph.
Because when someone visits your blog, their sub-conscious thought process is ‘what’s in this for me’.
They only care about what you have to say as it relates to them.
Here’s the 3-Step Secret to Building a Profitable Blog
There are three things that you MUST know before you write a single word:
1: Who your target audience is;
2: What their problems are;
3: How you’re going to provide monetised solutions to said problems.
If you can’t identify those three things – your blog will fail.
But don’t worry.
Because I’m now going to walk you through the process of nailing each one right off the bat.
Activity #1: Find Your Target Audience
This is where people get confused.
When trying to choose their blog’s target audience, they’ll end up either going too broad, too narrow – or try to appeal to multiple audiences on the same blog.
The latter is a real killer because it ends up alienating everyone.
Specificity is key.
But you also need to give your blog room to grow.
Look at this table:
The sub-niche is your target audience.
They have a specific set of problems that you’re going to help them solve.
The niche is the targeted segment of a broader topic that you’re going to expand into over time.
Sit down and try to come up with a list of sub-niches that you can identify with and would enjoy helping.
And do it in a niche that you’re interested in.
Step 2: Identify Specific Problems to Solve
Now I’m going to show you how to come up with a list of exact problems that you can solve.
A ‘keyword’ is a term that someone types into Google to find relevant information.
A ‘keyword tool’ allows you to see how many people are searching for that term each month.
For example, here is a FREE keyword tool that you can use at Wealthy Affiliate:
By typing in the keyword ‘how to make money online’, I can see that there are 138,810 searches for this term each month.
And I’d expect to get 23,598 visitors to a blog post with that keyword in the title in the same timeframe – if I rank on the first page of Google for that term.
If I click on ‘Competition’ > ‘View Result’ I can see how difficult or easy it might be to rank on the first page for that keyword.
One huge advantage of using a keyword tool is that it will automatically generate similar keywords that you can exploit in seconds.
Activity #2: Find 10 – 20 Problem-Based Keywords
You’re going to come up with a list of keywords based around the core problems associated with your niche.
You can then make your keywords more specific to match your exact sub-niche.
For example, if your niche is ‘weight loss’, you could type ‘how to lose weight’ as the ‘core problem’ into the keyword tool.
You could then add more words to make the keyword more specific to your sub-niche (this is called a ‘long-tailed keyword’).
For example ‘how to lose weight with a slow metabolism’:
This long-tailed keyword is more focused on a set of people experiencing the same problem (your sub-niche).
Plus, long-tailed keywords typically have less competition and will rank faster.
This is called going after the ‘low hanging fruit’.
- Create a free Wealthy Affiliate account;
- Open up the free keyword tool (you can also use the FREE version of Jaaxy that comes with your WA membership too);
- Type in one of the core problems for your niche.
From the list of suggestions that pop up, pick out keywords that:
- Are relevant to your sub-niche;
- You can write content around (through your own knowledge and/or research);
- Are grammatically correct;
- Have more than 50 searches per month;
- Have a ‘competition’ value of less than 100.
Repeat this process for your core problems and keep refining your keywords until you have 10-20 that you can use on your niche blog.
You’ve just validated your blog idea.
Because you’ve used hard data to confirm that people are actually looking for what you’re going to write about.
Which is absolutely crucial for making money with your blog.
Step 3: Learn the Basics of SEO
The next step is to make sure that people are going to find your blog posts when they type in the keywords that you’ve chosen.
To do this, you need to let Google’s ranking algorithms know what your blog post is about.
You should do this by putting your keyword into the title of your post, include it in the first paragraph, and have it in the ‘meta’ areas of your post.
This is called ‘search engine optimisation’ (SEO).
Activity #3: Get FREE SEO Training
Mastering SEO is crucial if you’re to become a profitable blogger.
If this sounds a little daunting, you can learn the basics very quickly with Wealthy Affiliate’s Online Entrepreneur Certification Training.
You should have already opened your free Wealthy Affiliate account in Activity 2.
So, all you need to do now is go to ‘Training’ > ‘Online Entrepreneur Certification Training’.
And work your way through the first ten lessons.
This will help you get the most out of the steps listed below, too.
Step 4: Choose a Monetisation Strategy
There are a multitude of ways to monetise your blog.
- Affiliate links;
- Pay-per-click (PPC) banner advertising;
- Creating and selling your own digital products.
And there’s a tonne more.
But recommending other people’s products and earning a commission using an affiliate link’s the easiest way to get started.
The secret to making this strategy work is to pick high-quality products that solve your target audience’s problems.
You can then write product reviews and link your blog posts to them.
This creates the foundation of your blog’s ‘sales funnel’.
Activity #4: Learn More About Monetising Your Blog With Affiliate Marketing
Read through Lesson 2 of Wealthy Affiliate’s Online Entrepreneur Certification Training.
This will help you fully understand the process of how you’ll be making money from your blog:
Step 5: Build Your Website
Notice how this wasn’t the first step?
That’s because you shouldn’t do anything until you’ve identified your target audience, defined your niche, and listed the exact keyword-focused problems that you’ll be providing monetised solutions to.
Because I’ve learned the hard way that the ‘build it and they will come’ mantra is TERRIBLE advice – if you’ve not laid the aforementioned foundations.
But you’ve done all of that in the previous steps 🙂
Which means that you’re now ready to start building your website.
Activity #5: Create Your First Website in Minutes with SiteRubix
Wealthy Affiliate’s SiteRubix platform allows you to set up your first website in just a few clicks.
You can do this either on your own domain – or on a totally free .siterubix sub-domain (great for practising on).
Kyle explains exactly how to do this in Lesson 5 of the Online Entrepreneur Certification Training.
Step 6: Create Your Core ‘Money’ Content
With your website built, the next step is to actually start writing blog posts that are going to make you money!
Your core ‘money’ content is going to take two forms:
- Product reviews;
- ‘How to’ articles.
Here’s how they fit together:
Your reviews will contain your affiliate links.
And you’ll link to your reviews from your ‘how to’ articles.
Your ‘how to’ articles are each centred around one of your core-keywords that you identified in Activity 2.
The content of which solves the problem contained in the keyword – using the product that you’re affiliated with.
Clever, huh? 🙂
Your sales funnel will look like this:
Target audience types keyword into Google > finds your blog post > you show them how to fix their problem using [affiliate product] > they view [affiliate product review] > they buy through your affiliate link > you make money!
Activity #6: Learn How to Create Your Initial Content
In addition to your ‘money’ posts – you’ll need to add the following pages to your site:
- Affiliate disclaimer – legal requirement;
- About page – build trust to boost sales.
Your privacy and affiliate statements need to follow specific guidelines.
If you go to Lesson 7 in Wealthy Affiliate’s Online Entrepreneur Certification Training – you’ll be given premade templates that you can easily modify.
This will save you a lot of time and spare you having to hire a solicitor to word your legal documents!
Step 7: Get More Targeted Traffic
Without ongoing traffic – your blog will die.
So, with the core of your sales funnel now built – your next step is to amplify your reach and get more visitors to your site.
But not all traffic is created equally.
Target the wrong kind – and you’ll make little money.
Here’s how you’re going to avoid that.
Activity #7: Flood Your Blog With Traffic that Converts
The secret to getting lots of traffic that converts is coming up with diverse marketing angles via your keyword research.
To learn how to do this, check out Phase 2 of Wealthy Affiliate’s Online Entrepreneur Certification Training:
‘Building Your Own Traffic Producing Website.’
Learn How to Build a Profitable Blog with Wealthy Affiliate
The seven steps that I’ve shared with you will help you set up a blog that’s ready to make money.
Like I said before, I know that the formula works because it’s the exact template that I’ve used for years to make money with my blogs and websites.
But I didn’t just figure it out overnight.
It took me a lot of trial and error to understand what works and what doesn’t.
In fact, it wasn’t until I started following the training at Wealthy Affiliate that I really started to get amazing results.
So, if you’re serious about setting up a profitable blog – click the button to learn more about Wealthy Affiliate.
(It might just save you from wasting a lot of time, effort, and money).