Are you trying to make money from your online sports betting?

Then you may well have considered using sports betting tipping services.

And yes.

If you choose a high-quality tipster.

You could make good money.

But pick a dud..

And you could quite easily end up haemorrhaging cash with every bet that you place.

That’s why I’ve put together this comprehensive guide.

To show you how to find a high-quality sports betting tipping service that’s right for your betting style.

And get the best possible results from it.

In just 5 steps.

Here we go…

Why Use a Sports Betting Tipster?

The vast majority of recreational gamblers lose money.


Because they bet on emotion and faulty logic.

Blind to the fact that the bookmakers set their odds to ensure that they take in more money than they pay out over a large sample of bets.

This mathematical advantage is called the bookmaker’s overround.

And it’s the very reason why the gambling industry is worth billions.

1: Save Time

So, why bother using a sports betting tipster if the bookmakers have rigged the whole thing in their favour?


The bookmakers don’t always get it right.

It’s impossible to predict the true probability of some sporting outcome occurring with 100% accuracy.

This means that if you’re able to price up a ‘selection’ better than the bookmaker – you could identify value in the market.

Value is the key to beating the bookmakers and making money.

But finding these value bets is very difficult.

The solution?

Pay a professional tipping service to do all of the leg-work for you.

2: Make Money Long-Term

It’s not good enough to only be able to find value bets some of the time.

EVERY single bet that you place must have a mathematical edge over the bookmaker’s overround.

Because even if you ‘win’ in the short term.

Poor value bets are only going to cut into your profits long term.

A high-quality tipster can help you place value bets consistently.

3: Manage the Risk

Value bets don’t always win.

And even profitable tipping services have ‘losing runs’.

That’s why it’s crucial that each bet is sized optimally relative to the amount of risk involved.

Otherwise, you could end up losing your betting bankroll.

A good tipster will provide you with a staking plan that minimises the risk and optimises the value of each bet.

Step 1: Weed Out the Scams

I’ve been using and testing betting products and tipping serivices since 2012.

And the number of pure scams that I’ve come across is quite incredible.

Here’s what you should do to minimise the chance of getting caught out.

Avoid Social Media Tipsters


The vast majority of tipsters that operate exclusively on Twitter and Facebook are affiliate scams.

They just want you to sign up to a bookmaker through their ‘revenue share’ affiliate links.

Example of Social Media Affiliate Tipster Scam


So that they can take a cut of your losses at the end of each month.

And those ‘accumulator’ challenges are designed to increase the rate at which you lose money.

It’s one thing for a reputable tipster to have a Twitter account to promote their brand.

And an entirely different one to issue tips on social media with the exclusive intention of scamming people out of their money.

Look for Accurate Betting Records

It’s very important that you’re able to get full access to all of the tipster’s past bets.

And that record must be ACCURATE.

I’ve seen too many independent tipsters that ‘forgot’ to include losing tips when compared to my own real-time records.

Furthermore, be wary of services that offer ‘basic’ and ‘high-roller’ pricing options.

You may find that the betting records and ‘graphs’ are skewed to favour the higher priced options.

This is a common sales tactic.

Read Independent Reviews

But how are you supposed to know if a betting record is accurate?

Well, you can always check out tipster review sites like Honest Betting Reviews, Goal Profits, and Lay Back and Get Rich.

They independently proof tipping services and betting systems in real time to see if the service is legit or not.

Quite often, they’ll link off to their own sample of bets so that you can cross-reference them.

And they’ll usually provide a summary of their thoughts.

Or even mark the tipping service as ‘passed’, ‘failed’, or ‘neutral’.

Always Work in ‘Points’

A tipster’s profits should always be considered relative to the amount of money invested.

Because it’s alright saying that their service has produced £20,000 in profits.

But what was the starting bankroll and what proportion is being risked on each bet?

The points system keeps everything relative.

For example, if a system has a 100 point starting bankroll and advises 1 point flat stakes.

You know that you’re only risking 1% of whatever money you start with.

You can work out how much to bet per point by dividing your bankroll in £’s by the advised starting bankroll in points.

For example, if you’re betting with £200 and the system advises a 50 point betting bank, you’ll be betting at £4 per point because:

£200/50 points = £4/1 point.

Consider Professional Tipster ‘Stables’

This all sounds like a lot of work.

And it is.

The shortcut?

To use tipping stables.

Out of all of the systems that I’ve tested over the years, the most profitable ones have come from high-quality tipster stables.

These ‘tipping platforms’ are independent companies that recruit and proof other tipsters.

If the tipster can pass the required proofing protocols – they are allowed to sell their tips through the platform.

Personally, I’ve had good results with the Betting Gods professional tipster management service.

Step 2: Find Out if the System Has an Edge

It’s not enough to be able to ‘pick winners’.

For a tipster to be able to produce profits over the long-run, the bets must win more often than what the odds reflect.

This is the fundamental principle of claiming value from the markets.

Is the Tipster ‘Beating the Odds’?

A binomial analysis will tell you how likely it is that the tipster’s results are down to ‘luck’.

But there’s a much easier way to infer if the tipster has an ‘edge’.

Compare the tipster’s strike rate to the expected win rate.

You can calculate the expected win rate by dividing the average odds for the betting record into 100.

If the actual strike rate is greater than the answer – the system probably has an edge.

However, this is just a rough estimate.

And if the tipster advises each-way bets – the place and the win parts will need to be compared separately.

Consider the Sample Size and Timeframe

Does the tipster have less than 500 bets on record?

Then the results could be skewed by short term ‘luck’.

(Whether that be ‘good’ or ‘bad’ luck).

However, you also need to factor in how long the service has been running.

A high-volume football or horse racing tipster might hit the 500 bet mark quickly.

But if the service has not been active over a number of ‘seasons’.

You’ll not be able to assess if it can withstand the associated fundamental shifts.

For example, many horse racing tipsters struggle during the flat-jump transition.

Does the System Work at the BSP?

The BSP (‘Betfair Starting Price’) is widely considered to be the most accurate reflection of a selection’s ‘true’ chance of winning.

If a system can beat the BSP over a significant sample size – then it probably has an edge.

Tipsters that can consistently beat the BSP are very rare.

Watch Out for BOG Enhancements

This is a common trick.

Horse racing tipsters will often record their profits with BOG (‘Best Odds Guaranteed’) enhancements included.

For example, if a horse is tipped at 5.0 but drifts to 7.0 and wins with a BOG bookmaker.

7.0 would be the ‘BOG price’.

For some low-quality tipsters, BOG enhancements can give the illusion of an edge.

Step 3: Look at the Key Metrics

Have you found yourself a high-quality tipster that looks like it’s got an edge?


But now you need to anticipate how the system will behave.

You can do this by looking at the common stats.

Any decent tipping service will display the following metrics.

Bankroll Growth

‘Bank growth’ is arguably the most important metric.

Because it aggregates all of the other metrics to reflect how fast your starting bankroll will grow.

Bankroll growth can be calculated using the following formula:

Bankroll growth (%) = (total profit / starting bankroll) x 100

For example, a tipster with a total profit of 200 points would have grown a starting bankroll of 100 points by 200%

Strike Rate

The strike rate of a system tells you what percentage of the tips issued produced a profit.

This can be calculated using the following formula:

Strike rate (%) = (number of profitable tips / total tips issued) x 100

For example, if a tipster issued 100 tips and 50 produced a profit, the strike rate would be 50%

It’s worth noting that most tipsters will include all winning tips in the above formula – even if the ‘place’ part of an each-way bet ‘won’ but didn’t produce a profit.

ROI (Return On Investment)

The ROI (‘return on investment’) measures the efficiency of a system.

ROI is calculated using the following formula:

ROI (%) = (net profit / total investment) x 100

Where ‘total investment’ is equal to the total amount of money that you have wagered.

For example, if a service advises 100 points worth of tips and returns a net profit of 20 points – the system has an ROI of 20%

Systems with high ROIs are typically sought after because they will grow your money at a faster rate proportionally.

Longest Losing Run

Systems with long losing runs require larger betting bankrolls to handle the deeper drawdowns.

This should already have been accounted for by the tipster.

But it’s crucial to note that such systems require a lot of patience for the wins to eventually cancel out the losses.

Step 4: Avoid Turning a Winning System Into a Losing One!

It’s surprisingly easy to turn a winning tipping service into a losing one.

Here’s what you need to do once you’ve found your ideal tipster.

Get the Best Possible Price

Price is king.

If your tipster quotes a selection at 5.0 and you get your bet on at 4.0.

It’s quite probable that you’ve missed the value.

You should choose a tipster that issues tips at a time when you are able to act quickly.

You may find that very popular services cause rapid downward pressure on the quoted price shortly after being issued.

How to Find Equivalent Value Prices

If this happens, you can use OddsChecker to shop around for the best price with other bookmakers.

Or, you could look for an equivalent value price on the betting exchanges.

But don’t forget to factor in the commission rate.

You can do this by using the following formula:

Equivalent exchange value price = ((quoted decimal odds – 1) / (1 – decimal exchange commission )) + 1

Don’t Chase Losses

Even winning tipsters have losing runs.

And if you start betting more often than what’s advised.

You’ll run the risk of going bust.

Avoid Over-Staking

Similarly, betting more on selections that you think will win is likely to lead to disaster.

Remember, a good tipster will always recommend stake sizes relative to both the level risk involved.

And the amount of perceived value on offer.

If you screw around with this ratio – you could end up losing money.

Step 5: Maximise Your Profits

The four steps above will go a long way to ensuring that you’re able to make money by following sports betting tipsters.

But there are a few optional steps that you can take to potentially increase your profits.

Customise Your Betting Portfolio

If you run multiple tipsters at the same time.

You’ll aggregate their qualities.

This means that you can play around with different services to manipulate their net behaviour.

For example, polarising your portfolio with high strike rate and high ROI tipsters can help to reduce the variance whilst maintaining a decent rate of bankroll growth.

The bottom line?

Running several tipsters at the same time is likely to lead to better results.

Because there’s less chance that all of the systems will ‘run bad’ at the same time.

Exploit the Effects of Compounding

It’s certainly true that you should not make up your own stake sizes randomly.

But by proportionally increasing your stake sizes over time, you can amplify the effects of your system’s ROI.

This allows you to compound your profits.

For example, if a tipster is running at a 20% ROI, I’d rather turn over £1,000 than £100 in the same timeframe.

Because I’d be averaging a profit of £200 instead of £20 for each respective sum wagered.

Here’s how to do that safely.

The Profit Scaling Model

At precise intervals:

If your bankroll has GROWN since the previous interval – divide your CURRENT bankroll in £’s by the ORIGINAL bankroll requirements for the system in POINTS.


  • You start betting at £1 per point based on a £100/100 point bankroll;
  • Exactly one month later your bankroll is £200;
  • You re-divide £200 by 100 points;
  • Your new stake size is £2 per point.

Why Does This Work?

Because you’re still betting at the same ratio advised by the tipster (1 point in relation to a 100 point bankroll).

But you’re betting more in £’s per bet.

Meaning that the ROI is being applied to a greater sum of money.

What if You Make a Loss Over an Interval?

In my opinion?

Continue betting at the same £/point ratio.

I don’t think that there’s any logic in scaling down.

Because the relative risk is still the same.

Your tipster has already calculated the ideal stake size relative to the starting bankroll in points, so going bust should not be a worry.

So, if you are down 10 points at the end of the month, it shouldn’t matter if you are betting at £1 or £100 per point.

The relative level of risk remains unchanged.

Therefore, scaling down on a losing run has no advantage in terms of risk management.

But instead serves to reduce your profit in £’s when the system returns to winning ways.


Let me know why in the comments section below.

Withdraw Your Profits Optimally

Eventually, you’ll want to withdraw your money.

But how do you do this without stunting the effects of compounding too much?

Here’s how I’d do it:

If you’ve made a profit over an interval, withdraw a fixed percentage and re-divide the remaining sum by the advised starting bankroll in points.


  • You start betting at £1 per point using a £100/100 point bankroll;
  • Exactly one month later, your bankroll is £200;
  • You withdraw half of your profits (£50);
  • Your new bankroll is £150;
  • You divide £150 by 100 points;
  • Your new bet size is £1.50 per point.

Why Does This Work?

Because just like the profit scaling strategy.

By re-dividing your new bankroll in £’s by the original bankroll in points.

The bet-to-bankroll ratio remains unchanged.

And thus, you have not disproportionately increased your risk.

5 Profitable Tipsters For Your Portfolio

Can’t be bothered to go trawling the internet for legitimate sports betting tipsters?

Here are five sports betting tipping services that I’ve made money with.

And are still doing well (at the time of writing).

1: Racing Expert

This is a high strike rate service that’s good for scaling due to the shorter losing runs.

However, the bet volume is low.

So, you’ll probably want to combine it with a more active service to turn over your bankroll faster.

More details are available in my full Racing Expert Review.

2: The Golf Betting Expert

This is a highly volatile golf tipster.

But the high ROI makes it a good addition to your portfolio to give it a profit bias.

You’ll need to stick with this service for at least 3-6 months to allow the variance to even out.

Read more in my Golf Betting Expert Review.

3: Flat Racing Master

I banked a respectable 78 points in 12-weeks using this early price tipster.

This is a steady earner in my opinion.

With a slight bias towards strike rate over ROI.

View my trial results in my Flat Racing Master Review.

4: The Bookies Enemy

This service is run by the well respected tipster – Gary Poole.

I enjoy the fact that the tips come with a full justification.

This tipster has a lower strike rate and a fairly good ROI.

Check out my Bookies Enemy Review for more info.

5: Quentin Franks Racing

This is a exceptionally popular horse racing tipping service.

Manily due to the impressive bankroll growth.

Which currently stands at 1,213%

The downside is that getting the quoted prices can be difficult.

However, there is scope to place some of the tips on the betting exchanges.

Learn more about this established service in my Quentin Franks Racing Review.

2 Reliable Tipster Stables

Don’t fancy any of my picks?

Then there’s plenty to choose from using either of the following tipster platforms.

1: The Betting Gods

The Betting Gods proof all of their tipsters for 16-weeks before offering them the chance to go live.

And all services are subject to ongoing quality checks.

Learn more about Darren Moore and his tipsters in my Betting Gods Review.

Betting Gods Tipster Table

2: Tipstrr

The Tipstrr platform is unique.

Rather than proofing tipsters.

Tipstrr allow anyone that thinks they’re good enough to sell their tips through their website.

The kicker?

All of the tips are publicly recorded as advised and cannot be tampered with.

This means that you can clearly see if a tipster is legit or not.

Find out more in my Tipstrr review.

Which Tipsters Are Working For You Right Now?

Let me know which services are making you money in the comments section below!



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