HB Naturals
  • Compensation Plan
  • Product Quality
  • Start Up Costs
  • Reputation
  • Distributor Success Rate
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HB Naturals is a network marketing company that sells health and wellness products.

If you are already a fan of MLM, then I think that HB Naturals is certainly one of the better companies to promote due to their high quality products, good reputation, and capacity to sell online using MLM funnels.

But for absolute newbies, I’d say that MLM is not a good business model to get involved in due to the high rates of failure.


  • Good quality products.
  • Good company reputation.
  • Capacity for company growth.


  • Most people will struggle to make money with the MLM business model.

Opinion Disclaimer: the content in this review is ultimately a reflection of my own opinions and is not intended to malign any religion, ethnic group, club, organization, company, individual, anyone, or anything. Payments and Ownership: I DON’T own or work for HB Naturals. If you have payment issues or need to get a refund – you’ll need to contact HB Naturals directly. ALWAYS make sure that you understand the payment and billing arrangements BEFORE subscribing or buying anything.

Name:HB Naturals
Real owner:Green Organics, LLC
Type:Network marketing
Trial?Free membership (sponsor ID needed)
Money-back guarantee?60 days (products)
Rating:3.4 / 5
Recommended? Yes – (if you like MLM)
How to join?Via website + sponsor ID

HB Naturals claims that you can ‘make a living while having a life’ with their business opportunity.

But is this really true – or is it just a scam?

That’s exactly what I’ll be revealing in this HB Naturals review.

Screenshot of the HB Naturals website.

Image source: hbnaturals.com

What is HB Naturals?

HB Naturals (‘Heart and Body’) sells health and wellness products through the network marketing business model.

The network marketing model – also known as MLM (‘multi-level marketing’) – allows you to make money by selling products directly to customers AND by building your own ‘downlines’.

Downlines are formed when you recruit others into HB Naturals as consultants – allowing you to earn a percentage on THEIR sales too.

Having a large downline is the key to making money with any MLM company.

And that’s what the HB Naturals business opportunity boils down to – making money through direct selling, and encouraging others to join your downline so you can leverage their sales efforts.

I’ll discuss the efficacy of the HB Naturals MLM business model in the second half of this review.

Who’s Behind HB Naturals?

Alexandria Brighton is cited as the ‘founder and formulator’ of HB Naturals.

With Paula Scarcella and Ben Scarcella also being listed as founders on the HB Naturals About page.

Kevin Thompson is also mentioned as ‘outside counsel’ – acting in the role as an MLM attorney to supposedly ‘…help entrepreneurs launch their businesses on secure legal footing in the United States’.

HB Naturals is part of the Green Organics, LLC company.

What Are HB Naturals Products?

There are too many individual products to list here.

You can view them on the HB Naturals website under ‘products’ – where you’ll find the following categories:

  • Hemp herbals.
  • Superfoods.
  • Personal care.
  • Coffee.
  • Pet products.
  • Biominerals.
  • Weight loss.
  • Essential oils.

How Do You Make Money?

If you’re new to the world of MLM then the most difficult thing to initially understand is the compensation plan.

You can view HB Naturals’ full compensation plan here.

MLM companies tend to overcomplicate this with jargon.

But as I said before, the entire premise hinges upon making retails sales and recruiting others into HB Naturals so that a percentage of your recruits’ sales can be ‘rolled up’ to you.

The bonuses offered are typically provided as incentives to get you to make more sales and recruit more people.

This video provides more information on how the compensation plan works:

Video credit: Heart & Body Naturals

Is HB Naturals a Scam or Not?

In my opinion?

HB Naturals is a legitimate company and NOT a scam.

Because they do appear to be offering a legitimate way to make money through their business opportunity and their products do seem to be of decent quality.

With that said, the MLM business model does come with some serious caveats that can make it pretty difficult at the practical level to make any real money.

I’ll get into this in just a moment, but before I do – let’s take a look at some of the HB Naturals reviews that I found online.

HB Naturals Reviews

There aren’t all that many HB Naturals reviews around at the time of writing.

Here’s what I discovered.

Good HB Naturals Reviews

Most of the positive HB Naturals business opportunity reviews can be found here on Business For Home.

Their ‘A+’ grade comes as a product of the 5/5 star reviews left by six people.

With praise relating to the following points:

  • Good leadership from the CEO.
  • Beneficial products – helping fibromyalgia, back pain, muscle spasms.
  • Paid commissions on time.
  • The matrix pay scheme.
  • Earning money – claims of $50,000 in 7 months.

Screenshot of a positive HB Naturals review.

Image source: Business for Home – Companies – HB Naturals Review.

HB Naturals Complaints

The only HB Naturals complaints that I could find were on their Facebook page.

The main issues were with:

  • Not receiving orders.
  • Poor customer service.

My Thoughts On HB Naturals

Here’s what I think you should keep in mind before jumping into the HB Naturals business opportunity.

1: Most People Fail With MLM

This is probably the take away point from the entirety of this review:

This report on the FTC website says that 99% of people who are involved with ANY MLM will LOSE money because the business model is ‘top weighted’.

This means that due to the formation of downlines – the bulk of the money goes to those who got in at the ground level of the MLM.

Meaning that later recruits will typically struggle to earn much money and ultimately end up out of pocket when product costs are factored in.

So the bottom line is that the odds of success are seriously stacked against you when getting involved with any MLM company.

And you’re likely going to get much better results with more accessible business models like affiliate marketing.

2: Increase Your Earnings With Funnels

Now, if you ARE set on getting involved with an MLM company – then one of the benefits of going with HB Naturals is that you’ll get a company website to allow you to make sales online.

This opens up a HUGE opportunity that most MLM’er are completely missing out on.

Because what most will do is just send cold traffic to the company website – which typically results in poor conversions.

The secret?

Use marketing funnels.

Funnels are carefully constructed web pages that are ordered in a specific manner to walk your prospects through the process of buying a product or taking some action that’s valuable to your business.

And in the case of MLM?

I strongly recommend picking up a FREE copy of Network Marketing Secrets here.

Where former top MLM’er Russell Brunson will reveal the 3 ‘lost’ funnels that can help EXPLODE your MLM business online.

For example…

Russell was able to generate 1.5 million leads for his MLM business in just 6 weeks by using funnels specific to MLM.

This is the sort of opportunity that most MLM’ers are missing out on because they don’t know how to transition to the online world.

Click here to pick up your FREE Network Marketing Secrets book now…

And you’ll be WAY ahead of your competition.

3: The Company Could Boom

HB Naturals is still a fairly new company.

This means that now might be a good time to ‘get in early’ to give yourself the best possible chance of securing a solid downline that you can leverage to generate passive income.

The HB Naturals business opportunity is made more attractive in my view given that they’re stocking hemp products.

Hemp is gaining popularity and is probably way off from hitting its peak.

So you could carve out your niche in the hemp arena and position yourself to make decent profits.


  • Good quality products.
  • Good company reputation.
  • Capacity for company growth.


  • Most people will struggle to make money with the MLM business model.

Conclusion: A Good MLM Opportunity


It’s my personal opinion that as far as MLMs go – HB Naturals is one of the better opportunities out there.

Because the company could boom, the products are good, and you can use funnels to leverage the online opportunity that most MLM’ers are missing out on.

So if you’re an existing MLM fan – then I’d say go for it with HB Naturals.

(And don’t forget your FREE book that will show you how to SMASH it online with MLM).


The fact remains that they are an MLM company.

So I DON’T think that HB Naturals is a good choice if you’re looking to make a living online as a newbie.

I say this simply because the odds are stacked massively against you right from the off.

And there are better alternatives out there that have a higher probability of success.

What’s The Alternative?

If you’re just looking for a way to build a business online to generate regular passive income without having to burn yourself out recruiting people – I’d recommend affiliate marketing.

Because I was able to go from $0 to $10,000 in less than 12 months using the affiliate business model.

And if you click the button below – I’ll show you how I did it.

Do you want to make money online?
Yes - show me how!

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